Friday, November 15, 2019
8:15 a.m.–1:45 p.m.


Adelphi University
1 South Avenue
Garden City, NY 11530

The Apprentice Challenge

The Apprentice Challenge

Discover and Explore Your Passion — Annual High School Special Event Series

Business is what drives our world. How do you start a business? Market it and make it as successful as a major corporation such as Facebook? It all starts with an idea.

On Friday, November 15, 2019, by working with expert business faculty and marketing professionals, you’ll learn essential and relevant marketing components, including the four P’s and how to successfully create a marketing plan. Then you’ll test your skills and work collaboratively in teams to develop a marketing plan based on a sample case assignment that will be presented to our esteemed panel of judges. The team that creates the most successful marketing plan will be awarded the coveted title of the Adelphi Apprentice. 

The maximum number of students allowed to participate in The Apprentice Challenge is 10 students per school.

The 2019 Apprentice Challenge has reached capacity. If you would like to be added to the wait list, please email We will do our best to accommodate your request.


Friday, November 15

8:15 a.m. – 9:00 a.m.

Registration (Performing Arts Center)

9:00 a.m. – 9:10 a.m.

Welcome Remarks/Orientation (Performing Arts Center)

9:10 a.m. – 9:40 a.m.

Marketing Presentation (Performing Arts Center)

9:50 a.m. – 10:50 a.m.

Team Breakout Meetings/Planning (Center for Recreation and Sports)

11:00 a.m. – 11:55 p.m.

First-Round Presentations (Center for Recreation and Sports)

12:00 p.m. – 12:30 p.m.


12:40 p.m. – 1:45 p.m.

Final Round/Awards Ceremony (Performing Arts Center)

Photo Releases

All faculty and students must have a signed Camera Release Form by a parent or legal guardian. The forms will be collected at check-in on the day of the event.

This event is part of the Annual High School Special Event Series. Learn more about Adelphi’s Robert B. Willumstad School of Business.