Tuesday, April 24, 2018
12:00–5:00 p.m.


Performing Arts Center, Multi-Purpose Rooms 215, 216

Business Plan Competition

Five promising student entrepreneurs have taken the challenge to come up with original business ideas and develop elevator pitches and business plans. A panel of judges will award a total of $10,000: $5,000 for first place, $3,000 for second and $2,000 for third, plus a prize for best elevator pitch. 

After the competition, we will celebrate all the student entrepreneurs at a reception in the Performing Arts Center Art Gallery/Atrium.

Product Pitches and Contestants:

  1. ChaiWala NYC
    Anmol Kumar and partner
    Customers can relax and catch up on their reading over Indian chai and snacks in this library/café. 
  2. Long Beach Body Art
    Eric Boehning
    Hosts of parties, fairs and events can go beyond face painting to impress their guests by offering temporary, waterproof, airbrushed tattoos.
  3. Fast Fashion App
    Carly Lau and partner 
    This retail fashion app will combine fashion and practicality by suggesting outfits based on the user’s local weather, selected occasion and personal style.
  4. Tryst Cigar Lounge
    Stephanie Kusterbeck
    Power brokers and other denizens of Manhattan’s Financial District can relax and unwind in this cigar lounge that evokes a bygone era.
  5. TradeBookz 
    Ismael Voltaire
    This free app will make it easier and more affordable for college students to purchase textbooks.


  1. Ivy Algazy, CEO and founder of The Ivy Network, LLC, which offers executive training and development for women seeking to advance their careers
  2. Thomas Shinick, ’82, M.B.A. ’92, adjunct professor in the Robert B. Willumstad School of Business and owner and president of national business advisory firm Corporate Development Partners, LLC
  3. Kathy Casale ’04, M.B.A. ’06, chief stargazer of Sea Star Strategy, a provider of marketing strategy, design and implementation.
  4. Nicholas Iadevaio Jr., M.B.A. ’00, vice president of corporate human resources for L’Oreal USA
  5. George Maragos, former comptroller of Nassau County

For further information, please contact:

Robert B. Willumstad School of Business
p – 516.877.4600

Rajib Sanyal, Ph.D.
Robert B. Willumstad School of Business
e –