Thursday, January 9, 2020
9:00 a.m.–4:00 p.m.


Garden City Campus
Social Work Building, Room 302
1 South Avenue
Garden City, NY, 11530

Getting More for Less – How To Be Truly Strategic in Marketing and Communications

This event is only open to those who have registered for the Excellence in Nonprofit Management Certificate Program.

Nonprofits and Human Services organizations can offer great products and services, but they can’t reach potential audiences and customers without effective communications and branding strategies. This full-day workshop will provide managers and organizations the tools to understand how to formulate and execute an applicable marketing, communications and branding plan. The workshop emphasizes a broad range of best practices and are appropriate for small and mid-sized organizations and is an excellent resource to understand how best to approach marketing and communications and tactics that can help the organization grow.  

Learning Objectives

This workshop is designed especially to help small organizations develop branding and marketing communications programs to build awareness with potential users, clients and partners. The topics of the workshop are: 

  • Developing strategic, fully-integrated communications
  • Internal communications and policies (Board, staff, board and staff)
  • How to utilize earned and social media for maximum effect
  • Crisis management
  • Effective messaging – understanding your audience
  • Determining the most effective medium
  • External communications strategy
  • Community engagement
  • Audience-centered communications
  • Positioning your organization properly
  • Measurement and metrics

About the Speaker

David Eng is an accomplished and progressive marketing, communications and public relations professional with many years of extensive experience in the multi-faceted and diverse for-profit and not-for-profit national and international arenas.  Since 2007, he has been the Vice President of Marketing and Communications and Chief Marketing and Communications Officer at the Tenement Museum where he is responsible for all communications, marketing, advertising, brand management, media and public relations.

Prior to joining the Tenement Museum, he was the Marketing and Development Director for New York City’s Chinatown as part of the post-9/11 revitalization efforts. There he oversaw the Explore Chinatown tourism marketing campaign as well as the production and creation of events such as Taste of Chinatown and Lunar Stages to draw visitors back to the neighborhood.

In 1995, he founded David Eng Communications, an innovative marketing and public relations full-service agency providing a unique and unorthodox approach to a diverse roster of clients.  He was also Managing Partner of Cross Cultures Communications, a multicultural marketing firm focusing on Asian, Black, Hispanic and LGBT markets.

As Director of Communications and Public Relations, he has created and managed strategic communications for Gay Men’s Health Crisis and The American Foundation for AIDS Research; New York City’s Department of General Services, where he helped create the landmark “I Love New York” advertising campaign; The Joffrey Ballet and The Metropolitan Opera, where he directed national and international publicity and public relations.

Eng began his career in advertising and managed important campaigns for Johnson’s Baby Powder, Metropolitan Life and New York Telephone.  He has directed the media and public relations effort for prestigious political campaigns including Jay Rockefeller’s first senate campaign in West Virginia and Larry Rockefeller’s challenge of the New York State primary rules.

Eng Communications has also directed the media and communications campaigns for The American Infertility Association, YWCA’s Week Without Violence, the International Women’s Health Coalition’s participation in the 1995 Beijing Women’s Health Conference, GMHC’s 1995 World AIDS Day Times Square launch of the “Fight The Fear” prevention education campaign and the definitive analysis of New York City’s condom availability program.

Eng Communications was also responsible for grassroots marketing communications for the product launches and roll-outs for Procter & Gamble’s Olean, Del Monte Dice Cut Tomatoes, Febreze and FIT Fruit and Vegetable Wash as well as Clorox Fresh Step Kitty Litter.

Eng has spoken nationally and internationally on public relations and multiculturalism and diversity marketing and outreach in Birmingham (UK), Vancouver, Washington D.C., San Antonio and London. Eng is an Adjunct Professor at the New School teaching Arts & Cultural Marketing and Introduction to Nonprofit Management.

 » Directions to campus

This program has been approved for the following continuing education credits:

  • Social Workers
  • LMHC
  • LMFT
  • CASAC Renewal
  • Psychology
  • LCAT

Successful completion for the award of approved continuing education credits requires attendance at entire training/workshop and submission of a completed evaluation form.

» See full credentialing information and CEUs

New York State Office of the Professions (NYSED) regulations require that participants must be present for the entire approved educational activity in order to receive a certificate for continuing education hours. There is no accommodation in the State regulations for late arrival, late return from lunch or breaks, or early departure. According to NYSED, in order to award social work CEs; “When you offer a multi-day or multi-part course/educational activity, the learner must complete all parts in order to earn the certificate for contact hours, in the same way that a student must complete a semester-long course to receive college credit. You may not award partial credit for a program, even a one-day program, if the learner does not complete all requirements at that time.”

Cancellation Policy

Unfortunately, we cannot provide refunds for cancellations made seven working days or fewer before the event for any reason—or for no-shows.  We can provide credit towards a future workshop up to 24 hours before the event. After that, no credit will be issued.

Accessibility Statement

The Student Access Office ensures equal access to all of Adelphi University’s programs, services and facilities for students with documented needs. Through assistance, advocacy and reasonable accommodations, the office provides an accessible and supportive campus environment.

The Student Access Office provides cost-free assistance and services that are tailored to meet the needs of individuals based on their specific, appropriately documented needs, while preserving Adelphi’s academic integrity and high standards of academic expectations and performance

If you are a student with a documented disability and wish to request accommodation services, please submit a Petition for Reasonable Accommodations form along with the required information as detailed in the Guidelines for Documentation.

Please be aware that all decisions regarding accommodations and equal access are made in accordance with the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act, and prevailing University Policy. 

For further information, please contact the Student Access Office at 516.877.3806 or

For further information, please contact:

Diane Wunderlich
Program Coordinator
Center for Nonprofit Leadership. Adelphi University
School of Social Work, Room 240
p – 516.877.4415
e –

Joanna Suppa, LCSW-R
Coordinator, Continuing Education and Professional Development
School of Social Work, Room 237
p – 516.877.3216
e –