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Tuesday, March 1, 2011
3:00–4:20 p.m.


Alumni House

Florence D. Hudson, IBM

The Robert B. Willumstad School of Business Executive-in-Residence Program brings executives to campus to talk about the challenges, awards, and current issues facing their organizations.

Florence D. Hudson, IBM

“Smarter Planet”

Florence Hudson is the IBM Energy & Environment Executive and a Cloud Computing Strategist in IBM Corporate Strategy, responsible for strategies and execution plans for “green” solutions to benefit clients in their goals to improve their impact on energy & the environment worldwide. These “green” solutions include smarter buildings, smarter cities, smarter campus, green datacenters, cloud computing, water management, intelligent transportation, smart grids, cap and trade systems, and alternative energy research.

Ms. Hudson leads IBM’s Smarter Buildings Strategy including developing new partnerships with companies in the building industry such as Johnson Controls, Schneider Electric, Siemens Building Technologies and Autodesk. She has lectured on Smarter Planet and Smarter Building solutions at CleanTech Conferences in Chicago and New York, Advanced Energy Conferences in New York, Systems Engineering Technical Forum for Energy Efficiency in Buildings at University of California at Santa Barbara, Green Matters Conference in New Orleans, and Urban Green Expo in New York City.

Ms. Hudson has held a variety of leadership positions in IBM including Vice President of Marketing & Strategy for IBM System z mainframes, Vice President of Strategy & Marketing and acting Chief Technology Officer for the IBM Global Industrial Sector, and Vice President and Director of Corporate Strategy responsible for Strategic Growth for IBM. She spent a year as executive-on-loan and IBM Vice President of Strategic Planning to the Society of Women Engineers, where she developed and executed new programs to inspire girls and women to pursue careers in science, technology, engineering and mathematics worldwide.

Prior to IBM, Ms. Hudson worked for Hewlett-Packard. She also worked as an Aerospace Engineer at Grumman Corporation and the NASA Jet Propulsion Laboratory on projects such as solar power satellites, the space shuttle and future missions around Jupiter.

Ms. Hudson graduated from Princeton University with a Bachelor of Science degree in Mechanical and Aerospace Engineering, and has attended and presented at executive education at Harvard Business School and Columbia University. She was the first Special Director of the Society of Women Engineers (SWE) Board of Directors, and elected to the SWE Board of Trustees in 2010. She was honored with the 2008 SWE Upward Mobility Award for her exemplary business and technical leadership, and for serving as an outstanding mentor and role model for women worldwide.

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