Events

When:

Friday, January 10, 2020
9:00 a.m.–4:00 p.m.

Where:

Hudson Valley Center
19 Baker Avenue, Suite 400,
Poughkeepsie, NY 12601
 
 

Getting More for Less – How To Be Truly Strategic in Marketing and Communications


This event is only open to those who have registered for the Excellence in Nonprofit Management Certificate Program.

Nonprofits and Human Services organizations can offer great products and services, but they can’t reach potential audiences and customers without effective communications and branding strategies. This full-day workshop will provide managers and organizations the tools to understand how to formulate and execute an applicable marketing, communications and branding plan. The workshop emphasizes a broad range of best practices and are appropriate for small and mid-sized organizations and is an excellent resource to understand how best to approach marketing and communications and tactics that can help the organization grow.  

Learning Objectives

This workshop is designed especially to help small organizations develop branding and marketing communications programs to build awareness with potential users, clients and partners. The topics of the workshop are: 

  • Developing strategic, fully-integrated communications
  • Internal communications and policies (Board, staff, board & staff)
  • How to utilize earned and social media for maximum effect
  • Crisis management
  • Effective messaging – understanding your audience
  • Determining the most effective medium
  • External communications strategy
  • Community engagement
  • Audience-centered communications
  • Positioning your organization properly
  • Measurement and metrics

About the Speaker

Chris Tuttle is an accomplished communications professional with more than 20 years of experience working in marketing, community organizing, and digital engagement strategy and helping brands increase audience reach, engagement, and cultivation. Over his career, Tuttle has worked with more than 200 brands across the globe, including SeriousFun Children’s Network, Save the Children – Canada, GLSEN, Arcus Foundation, Pottery Barn, Miss J Alexander (America’s Next Top Model), Janet Mock (NYT Bestselling Redefining Realness and MSNBC’s So Popular!), and NeighborWorks America.

Tuttle is the CEO and Principal of TuttleCo, a digital strategy agency providing nonprofit organizations, small businesses, and personal brands with training, services, and support to most effectively manage communications and marketing across web, email, social, SMS, and chat.

Combining his experience as a community organizer with a background in technology, website development, and marketing, Tuttle has developed groundbreaking national and global campaigns that continue to reach and engage millions of people annually.

Tuttle’s passion for digital engagement work comes from his early days as a community organizer and web programmer, and the increasing power of digital communications to connect people and build communities towards tackling our greatest challenges. Over his career, Tuttle has had the immense privilege of helping develop numerous groundbreaking campaigns that have changed the world for the better, including; Developing a private social network engaging more than 40,000 high-school students fighting anti-LGBTQ bias in its inaugural year; Evolving the Day of Silence, now in its 25th year, into the largest student-led protest for LGBTQ rights in history, with millions of 6-12 grade students participating annually, and; Creating Giving Day for Apes for the Arcus Foundation & GFAS, the first online giving day focused on ape-conservation, which has raised more than 1.65 million dollars to support ape sanctuaries.

From Durham, NC to Lilongwe, Malawi, Tuttle has shared his skills and expertise, training thousands of nonprofits and working with organizations across every sector and of every size, from local affordable housing and child welfare agencies to global LGBTQ-equality and animal conservation, as well as authors, celebrities, and small businesses.

As the former head of communications for GLSEN, a national education organization, Tuttle put his expertise into practice overseeing branding, marketing, media, digital, and design production efforts, including the development of more inclusive branding standards & protocols, for a national organization with 43 chapters across 29 states and 1.9 million combined social following. During his tenure, the organization saw a 30% increase in online engagement, as well as additional marked improvements across press mentions, digital audience reach, constituent engagement and acquisition, and online giving.

Finally, Tuttle is also a self-diagnosed geek, jigsaw puzzle enthusiast, and Kermit the Frog impersonator, who lives in NYC with his partner, Marcelino, and two fur-children, Luca & Lola.


 » Directions to campus

This program has been approved for the following continuing education credits:

  • Social Workers
  • LMHC
  • LMFT
  • CASAC Renewal
  • Psychology
  • LCAT

Successful completion for the award of approved continuing education credits requires attendance at entire training/workshop and submission of a completed evaluation form.

» See full credentialing information and CEUs

New York State Office of the Professions (NYSED) regulations require that participants must be present for the entire approved educational activity in order to receive a certificate for continuing education hours. There is no accommodation in the State regulations for late arrival, late return from lunch or breaks, or early departure. According to NYSED, in order to award social work CEs; “When you offer a multi-day or multi-part course/educational activity, the learner must complete all parts in order to earn the certificate for contact hours, in the same way that a student must complete a semester-long course to receive college credit. You may not award partial credit for a program, even a one-day program, if the learner does not complete all requirements at that time.”


Cancellation Policy

Unfortunately, we cannot provide refunds for cancellations made seven working days or fewer before the event for any reason—or for no-shows.  We can provide credit towards a future workshop up to 24 hours before the event. After that, no credit will be issued.


Accessibility Statement

The Student Access Office ensures equal access to all of Adelphi University’s programs, services and facilities for students with documented needs. Through assistance, advocacy and reasonable accommodations, the office provides an accessible and supportive campus environment.

The Student Access Office provides cost-free assistance and services that are tailored to meet the needs of individuals based on their specific, appropriately documented needs, while preserving Adelphi’s academic integrity and high standards of academic expectations and performance

If you are a student with a documented disability and wish to request accommodation services, please submit a Petition for Reasonable Accommodations form along with the required information as detailed in the Guidelines for Documentation.

Please be aware that all decisions regarding accommodations and equal access are made in accordance with the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act, and prevailing University Policy. 

For further information, please contact the Student Access Office at 516.877.3806 or sao@adelphi.edu.


For further information, please contact:

Diane Wunderlich
Program Coordinator
Center for Nonprofit Leadership. Adelphi University
School of Social Work, Room 240
p – 516.877.4415
e – dwunderlich@adelphi.edu

Joanna Suppa, LCSW-R
Coordinator, Continuing Education and Professional Development
School of Social Work, Room 237
p – 516.877.3216
e – jsuppa@adelphi.edu