Friday, November 16, 2018
8:15 a.m.–1:45 p.m.


Ruth S. Harley University Center and Adelphi University Performing Arts Center (AUPAC)
1 South Avenue
Garden City, NY 11530

The 2018 Adelphi Apprentice Challenge: Business Conference

The Apprentice Challenge

Discover and Explore Your Passion — Annual High School Special Event Series

Business is what drives our world. How do you start a business? Market it and make it as successful as a major corporation such as Facebook? It all starts with an idea. On Friday, November 16, 2018, by working with expert business faculty and marketing professionals, you’ll learn essential and relevant marketing components, including the four P’s and how to successfully create a marketing plan. Then you’ll test your skills and work collaboratively in teams to develop a marketing plan based on a sample case assignment that will be presented to our esteemed panel of judges. The team that creates the most successful marketing plan will be awarded the coveted title of the Adelphi Apprentice.


Friday, November 16

8:15 a.m. – 9:00 a.m.

Registration and Light Breakfast

9:00 a.m. – 9:10 a.m.

Welcoming Remarks

9:10 a.m. – 9:50 a.m.

Marketing Presentation/Meet the Judges

9:50 a.m. – 11:00 a.m.

Break-Out Meetings (Planning)

11:00 a.m. – 12:00 p.m.

First-Round Presentations/Marketing Lecture

12:00 p.m. – 12:25 p.m.


12:40 p.m. – 1:45 p.m.

Final Judging/Awards Ceremony

All faculty and students must have a signed Camera Release Form by a parent or legal guardian. The forms will be collected at check-in on the day of the event.


Please note that Registration for the Adelphi Apprentice Challenge: Business Conference is now closed as the event has reached capacity. To add your school to the waiting list, please email We will do our best to accommodate your school.

» Check out Adelphi’s other high school special events

Learn more about Adelphi’s Robert B. Willumstad School of Business.

This event is part of the Annual High School Special Event Series.